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Brokers win agents with genuine affection and respect 10/2011

The gargantuan technological shift in how we work and play has spawned a lot of existential questions about the value and relevance of certain products and services in BC.

Those questions naturally cross over to the real estate industry where technology has provoked unprecedented change in everything from how clients view and access real estate to how realtors operate to how brokers run their companies.

Let’s face it, we live in a business environment in which bricks and mortar real estate offices aren’t really necessary but a very nice perk to socialize and motivate.

So what’s your relationship like with your broker? Do you share a mutual respect, pride and sense of professionalism? Are your career goals and aspirations headed in the same direction? Or do you see your broker as just a place to hang your license? Do they still treat you like an employee not a partner?

At one time, in the pre-technology days, brokers held a lot of clout. They had the nice offices, admin staff, phones and faxes, pretty much all you needed to ply your trade. Today, an agent’s office is likely found in his or her vehicle or more precisely, on their laptop or iPad. What role should a managing broker now play in an agents day to day life?

But because brokers receive a commission split or a monthly charge from agents is their role more employer than partner? When your broker schedules staff or agent meetings do you do your best to attend or are you more apt to let them slide?

Since strong arguments can be made for blowing off the meetings as well as attending them, it’s probably best to find a broker you respect and like, someone you can consult with, someone who offers good leads and someone whose career objectives and values are similar to yours. That way when it comes time to pay the piper you’re not doing so with resentment and anger.

When it comes to finding a broker or looking for a new one, you also need to bear in mind the practicalities of work. Does your broker offer you the latest in technology? Look for that because we all know how much easier and more effective you will be with those increasingly important tekky devices.

Are you happy with your current commission sharing set-up? Could you do better across the street? Does your broker offer a revenue sharing plan? These are areas that can make or break your relationship so be sure you’ve done your homework and given your compensation much thought before going after more.

How is your broker at making you feel needed and appreciated? Did he woo you like a long-lost suitor then drop you like a hot potato two weeks later? That’s not the kind of broker you want. The broker’s interest in you should come from a genuine place. Perhaps they know your reputation and they know what you will do for the company. Perhaps you hit it off incredibly well during the interview process. That is what they should be courting. They like you and they want you to know it. Their attention might make you feel warm and fuzzy, but more importantly it will drive you to do well and succeed. There’s nothing like someone having faith in your ability to make you thrive.

What’s your broker like? Does he or she show their appreciation? Do you see your broker as more of a partner than an employer or more as a place to hang your license?

Is it time to explore other options – We Think Canadian 1st Realty provides the new unique environment to apply your entrepreneurial skills and flexibility to exceed your client’s expectations – Let’s change the traditional Boss type offices and start working together!

Call me for a “fresh” take on our industry and its overwhelming potential and diversity – Dave Browne. 604 897 2741

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